The hybrid authenticity of virtual pilgrimage

Mai Khanh Tran, Andrew Davies

Year of publication:	2025
Authors:	Tran, Mai Khanh ; Davies, Andrew
Published in:	Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 25.2025, 1, p. 139-163
Subject:	Authenticity \| constructive authenticity \| existential authenticity \| liquid consumption \| object-based authenticity \| online religion \| religion \| virtual pilgrimage \| Glaubwürdigkeit \| Credibility \| Religion \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Führungsstil \| Leadership style

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