The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Oliver Emrich, Peter C. Verhoef
| Year of publication: |
2015
|
|---|---|
| Authors: | Emrich, Oliver ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 363-374
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| Subject: | Multichannel retailing | e-commerce | Cognitive schemas | Store design | Visual cues | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Website | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428861