The impact of AI chatbots on customer experience in online retailing in an emerging economy

Trinh Thi Thu Huong, Nguyen Thuy Hanh, Hoang Thi Doan Trang and Nguyen Thi Khanh Chi

Year of publication:	2023
Authors:	Huong Trinh Thi Thu ; Nguyen Thuy Hanh ; Hoang Thi Doan Trang ; Nguyen Thi Khanh Chi
Published in:	International journal of process management and benchmarking : IJPMB. - Genève : Inderscience Enterprises, ISSN 1741-816X, ZDB-ID 2205246-X. - Vol. 15.2023, 2, p. 182-197
Subject:	AI chatbots \| customer experience \| online retailing \| an emerging economy \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Schwellenländer \| Emerging economies \| Einzelhandel \| Retail trade

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