The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Usep Suhud and Mamoon Allan
| Year of publication: |
2021
|
|---|---|
| Authors: | Suhud, Usep ; Allan, Mamoon |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 38.2021, 2/3, p. 150-167
|
| Subject: | Animosity | Covid-19 | health marketing | international marketing | made in China | product judgment | social marketing | vaccination intention | Impfung | Vaccination | Markenimage | Brand image | Coronavirus | Konsumentenverhalten | Consumer behaviour | China | Herkunftsbezeichnung | Designation of origin | Konsumentenboykott | Consumer boycott | Internationales Marketing | International marketing | Arzneimittel | Pharmaceuticals | Social Marketing | Social marketing |
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