The impact of anthropomorphism on consumers' purchase decision in chatbot commerce
Year of publication: |
2021
|
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Authors: | Han, Min Chung |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 1, p. 46-65
|
Subject: | Anthropomorphism | chabot commerce | chatbot | perceived enjoyment | social presence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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