The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing
Sanjeev Kumar, Mohammad Badruddoza Talukder, Pankaj Kumar Tyagi
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Sanjeev ; Talukder, Mohammad Badruddoza ; Tyagi, Pankaj Kumar |
| Published in: |
AI innovations in service and tourism marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-7909-7. - 2024, p. 57-79
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Wirkungsanalyse | Impact assessment | Dienstleistungsmarketing | Services marketing | Effizienz | Efficiency | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-7909-7.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015108364