The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation
Shuman Wang, Chunlin Yuan, Yue Liu, and Hakil Moon
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Shuman ; Yuan, Chunlin ; Liu, Yue ; Moon, Hakil |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 6, p. 1520-1537
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| Subject: | Affective brand commitment | Blockchain technology | Food traceability | Health consciousness | Premium willingness | Blockchain | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Food safety | Markenartikel | Brand | Markenführung | Brand management | Warenkennzeichnung | Product labelling | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2023-0631 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210535