The impact of consumer animosity on country-of-origin effect : evidence from the political event of Chinese opposing Japan's UN bid
Juan (Gloria) Meng; Yan Meng; Matthew Tuingchi Liu
| Year of publication: |
2012
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|---|---|
| Authors: | Meng, Juan ; Yan, Meng ; Liu, Matthew Tuingchi |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 4, p. 219-227
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| Subject: | Country-of-origin effect | consumer | animosity | political events | Japanese products | Chinese consumers | Herkunftsbezeichnung | Designation of origin | Japan | Konsumentenverhalten | Consumer behaviour | China | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755854