The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism e-commerce platforms
Shugang Li, Boyi Zhu, and Zhaoxu Yu
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Shugang ; Zhu, Boyi ; Yu, Zhaoxu |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 5, p. 1256-1279
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| Subject: | tourism e-commerce | Impulse buying | Immersion | VR interaction | Empathy | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Tourismus | Tourism | Virtuelle Realität | Virtual reality | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231183163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582450