The impact of customer value types on customer outcomes for different retail formats
Kim Willems (Department of Business, Faculty of Economic and Social Sciences and Solvay Business School, Vrije Universiteit Brussels, Brussels, Belgium and Department of Marketing and Strategy, Faculty of Business Economics, Hasselt University, Diepenbeek, Belgium), and Sara Leroi-Werelds and Gilbert Swinnen (Department of Marketing and Strategy, Faculty of Business Economics, Hasselt University, Diepenbeek, Belgium)
| Year of publication: |
2016
|
|---|---|
| Authors: | Willems, Kim ; Leroi-Werelds, Sara ; Swinnen, Gilbert |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 591-618
|
| Subject: | Satisfaction | Customer value | Word-of-mouth | Retail formats | Holbrook typology | Repurchase intentions | Kundenwert | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Betriebsform | Retail format | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-11-2015-0364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563715