The impact of economic exchange, social exchange, mutual interest, and self-interest on franchisees' behaviour
Year of publication: |
2023
|
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Authors: | Ting, Liu ; Ahn, Jiseon |
Subject: | economic exchange | franchise brand | franchisee | mutual interest | self-interest | social exchange | Eigeninteresse | Self-interest | Franchising | Austauschtheorie | Social exchange theory | Verhaltensökonomik | Behavioral economics |
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