The impact of inference generation on belief formation
Dong Hwan Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Dong Hwan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2064-2071
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| Subject: | Consumer inference | Consumer information processing | Product beliefs | Advertising theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Werbewirkung | Advertising effects | Werbung | Advertising | Informationsverhalten | Information behaviour | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400153