The impact of instant reward programs and bonus premiums on consumer purchase behavior
Alec Minnema, Tammo H.A. Bijmolt, Mariёlle C. Non
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Minnema, Alec ; Bijmolt, Tammo H. A. ; Non, Mariëlle |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 194-211
|
| Subject: | Instant reward programs | Bonus premiums | Loyalty program designs | Promotions | Grocery retailing | Consumer purchase behavior | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Leistungsentgelt | Performance pay | Lebensmitteleinzelhandel | Food retailing |