The impact of live background visual complexity on consumer purchase intention : an eye-tracking study

Xiaoli Tang, Xiaolin Li and Zefeng Hao

Year of publication:	2024
Authors:	Tang, Xiaoli ; Li, Xiaolin ; Hao, Zefeng
Subject:	Background visual complexity \| Eye-tracking experiments \| Live marketing \| Need for cognitive closure \| Purchase intention \| Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision \| Kognition \| Cognition \| Visuelle Wahrnehmung \| Visual perception \| Experiment

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015210810

A service of the