The impact of performance measurement diversity on customer-oriented selling behavior
Peter D. Kerr, Monica Franco-Santos
| Year of publication: |
2023
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|---|---|
| Authors: | Kerr, Peter D. ; Franco-Santos, Monica |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 56-67
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| Subject: | Sales control | Performance management | Measurement diversity | Sales ethics | Customer-oriented selling behavior | Selling complexity | Verkauf | Selling | Performance-Messung | Performance measurement | Verkaufspersonal | Salespeople | Performance-Management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.02.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306694