The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Ismail Karabas, Ioannis Kareklas, T.J. Weber and Darrel D. Muehling
| Year of publication: |
2021
|
|---|---|
| Authors: | Karabas, Ismail ; Kareklas, Ioannis ; Weber, T. J. ; Muehling, Darrel D. |
| Subject: | deceptive online product ratings | electronic word-of-mouth (eWOM) | manipulative intent | Online retailing | persuasion knowledge | review valence | Online-Handel | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1759120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653582