The impact of sales contests on customer listening : an empirical study in a telesales context
Maryse Koehl, Juliet F. Poujol and John F. Tanner Jr.
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Koehl, Maryse ; Poujol, Juliet F. ; Tanner, John F. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 3, p. 281-293
|
| Subject: | sales contests | customer listening | call center | telesales | Beziehungsmarketing | Relationship marketing | Callcenter | Call centre | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2016.1186556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565556