The impact of scandal on sport consumption : a conceptual framework for future research
Daniel D. Prior; Norm O'Reilly; Jason Mazanov and Twan Huybers
| Year of publication: |
2014
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|---|---|
| Authors: | Prior, Daniel ; O'Reilly, Norm ; Mazanov, Jason ; Huybers, Twan |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 14.2014, 1/4, p. 188-211
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| Subject: | crisis | sport management | athlete | risk | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Sportmanagement | Sport management | Sport | Sports | Sportmarketing | Sports marketing |