The impact of self-construal on consumers' intention to write reviews : a trait activation perspective

Chunfeng Chen, Kevin Lü, Depeng Zhang

Year of publication:	2024
Authors:	Chen, Chunfeng ; Lü, Kevin ; Zhang, Depeng
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 178.2024, Art.-No. 114681, p. 1-12
Subject:	Brand strength \| Consumption experience \| Intention to write reviews \| Self-construal \| Trait activation theory \| Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology \| Markenführung \| Brand management \| Persönlichkeitsmerkmal \| Personality trait

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