The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Heekyung Lee, Youjae Yi
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Heekyung ; Yi, Youjae |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 5, p. 906-920
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| Subject: | digital consumer | interpersonal contact | overall brand evaluation | perceived empathy | persuasive intent | self-service technology | social comfort | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Emotion | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186880