The impact of social media on consumer purchase intention on e-commerce platforms

Yuanyuan Niu

Year of publication:	2023
Authors:	Niu, Yuanyuan
Published in:	International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2105494-0. - Vol. 29.2023, 3/4, p. 370-385
Subject:	social media \| consumer purchase intention \| e-commerce platforms \| LLE method \| questionnaires \| scales \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Digitale Plattform \| Digital platform \| Kaufentscheidung \| Purchase decision \| Kaufmotiv \| Consumer motivation

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