The impact of user personality traits on word of mouth : text-mining social media platforms
Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Adamopoulos, Panagiotis ; Ghose, Anindya ; Todri, Vilma |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 3, p. 612-640
|
| Subject: | word of mouth | social media | personality | quasi-experiment | machine learning | deep learning | Social Web | Social web | Virales Marketing | Viral marketing | Künstliche Intelligenz | Artificial intelligence | Persönlichkeitsmerkmal | Personality trait | Persönlichkeitspsychologie | Personality psychology |