The importance of an innovative product design on customer behavior : development and validation of a scale
Kakil Moon, Jeongdoo Park and Sangkyun Kim
| Year of publication: |
2015
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|---|---|
| Authors: | Moon, Kakil ; Park, Jeongdoo ; Kim, Sangkyun |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 2, p. 224-232
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| Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsakzeptanz | Innovation adoption | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511287