The impulsive consumer : predicting consumer behavior with implicit reaction time measures
Malte Friese; Wilhelm Hofmann; Michaela Wänke
| Year of publication: |
2009
|
|---|---|
| Authors: | Friese, Malte ; Hofmann, Wilhelm ; Wänke, Michaela |
| Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 335-364
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |