The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Matti Haverila, Kai Christian Haverila and Jenny Carita Twyford
| Year of publication: |
2023
|
|---|---|
| Authors: | Haverila, Matti ; Haverila, Kai Christian ; Twyford, Jenny Carita |
| Subject: | Customer satisfaction | Importance-performance map analysis (IPMA) | Repurchase intent | Service quality | Ski resort | Value for money | Kundenzufriedenheit | Dienstleistungsqualität | Wintersport | Winter sports | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-05-2021-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288278