The influence of adverstising on preferences and consumerbehaviour of health drink brands
S. Rahaman, B. Jayaprakash and M. Venkateswararao
| Year of publication: |
2012
|
|---|---|
| Authors: | Rahaman, S. ; Jayaprakash, B. ; Venkateswararao, M. |
| Published in: |
International economics & finance journal : (IEFJ). - New Delhi : Serials Publ., ISSN 0973-5259, ZDB-ID 2471914-6. - Vol. 7.2012, 1, p. 163-168
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Alkoholkonsum | Alcohol consumption | Markenführung | Brand management | Markenartikel | Brand | Präferenztheorie | Theory of preferences | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009711956