The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Susan A. Andrzejewski and Jeffrey S. Podoshen
| Year of publication: |
March-April 2017
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| Authors: | Andrzejewski, Susan A. ; Podoshen, Jeffrey S. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 2, p. 83-90
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| Subject: | Advertising | African American marketing | cognitive load | nonverbal accuracy | advertising strategy | Schwarze Menschen | Black people | Werbung | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2016.1245120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690498