The influence of e-CRM competitive advantage on e-CRM performance in the Indian banking industry
Jasveen Kaur, Baljit Kaur
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Kaur, Jasveen ; Kaur, Baljit |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 25.2016, 5, p. 537-550
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Wettbewerbsvorteil | Competitive advantage | Performance-Messung | Performance measurement | Bank | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jsc.2079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598402