The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Yu Kyoum Kim; Galen Trail; Yong Jae Ko
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Yu Kyoum ; Trail, Galen ; Ko, Yong Jae |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 6, p. 576-592
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| Subject: | Beziehungsmarketing | Relationship marketing | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Mehrebenenanalyse | Multi-level analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009425052