The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Jenni Sipilä, Kristiina Herold, Anssi Tarkiainen, Sanna Sundqvist
| Year of publication: |
November 2017
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|---|---|
| Authors: | Sipilä, Jenni ; Herold, Kristiina ; Tarkiainen, Anssi ; Sundqvist, Sanna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 176-187
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| Subject: | Consumer | Ambivalence | Attitude | Word-of-mouth | Decision-making process | Choice | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Entscheidung | Decision | Hochschule | Higher education institution | Studierende | Students |