The Initiators of Changes in Customers' Desired Value - Results from a Theory Building Study
| Year of publication: |
2001
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|---|---|
| Authors: | Flint, Daniel J. ; Woodruff, Robert B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 4, p. 321-338
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