The interaction between product rollover strategy and pricing scheme
Jingchen Liu, Xin Zhai, Lihua Chen
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Liu, Jingchen ; Zhai, Xin ; Chen, Lihua |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 201.2018, p. 116-135
|
| Subject: | Product rollover | Trade-in program | Strategic consumer | Pricing scheme | Sequential innovation | Market heterogeneity | Preismanagement | Pricing strategy | Theorie | Theory | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2018.03.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011870153