The intermediate role in value co-creation within a triadic business service relationship
Satu Nätti; Saara Pekkarinen; Antti Hartikka; Tiina Holappa
| Year of publication: |
2014
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|---|---|
| Authors: | Nätti, Satu ; Pekkarinen, Saara ; Hartikka, Antti ; Holappa, Tiina |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 977-984
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| Subject: | Intermediary | Value co-creation | Triadic relationship | Business service | Unternehmensdienstleistung | Business services | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Leistungsbündel | Bundling strategy |