The interplay between online consumer reviews and recommender systems : an experimental analysis
Daniela Baum and Martin Spann
| Year of publication: |
2014
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|---|---|
| Authors: | Baum, Daniela ; Spann, Martin |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 1, p. 129-162
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| Subject: | business-to-consumer (B2C) e-commerce | consumer behavior | decision making | e-tail | electronic word of mouth (eWOM) | online consumer reviews | online experiments | recommender system | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing | Social Web | Social web | Experiment | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Internet |