The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services

S.M.A. Moin, James Devlin, Sally McKechnie

Year of publication:	June 2016
Authors:	Moin, S. M. A. ; Devlin, James ; McKechnie, Sally
Published in:	Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 2, p. 113-126
Subject:	brand image \| trusting belief \| trusting intention \| institutional trust \| dispositional trust \| Vertrauen \| Confidence \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Finanzdienstleistung \| Financial services \| Beziehungsmarketing \| Relationship marketing

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