The marketing mix – a problem analysis

Provides an examination of the marketing mix budgeting procedure. Gives a model information framework which acts as a basis for data search in the corporate marketing activity, and investigates the effect of data imperfection.

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Year of publication:	1971
Authors:	Thorne, A. R.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 4, p. 207-216
Publisher:	MCB UP Ltd
Subject:	Marketing mix \| Models \| Marketing information systems \| Pricing strategy \| Data processing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005174 [DOI]
Source:	Other ZBW resources

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