The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing
Nicholas D. Theodorakis; Nikolaos Tsigilis; Kostas Alexandris
Year of publication: |
2009
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Authors: | Theodorakis, Nicholas D. ; Tsigilis, Nikolaos ; Alexandris, Kostas |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 6.2009, 3, p. 277-291
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Subject: | Wintersport | Winter sports | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Griechenland | Greece |
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