The mere-reaction effect : even nonpositive and noninformative reactions can reinforce actions
Year of publication: |
October 2015
|
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Authors: | Hsee, Christopher K. ; Yang, Yang ; Ruan, Bowen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 3, p. 420-434
|
Subject: | reaction | motivation | reinforcement | valence | contingency | control | heuristic | overgeneralization | product design | Produktgestaltung | Product design | Motivation |
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