The mobile shopping revolution : redefining the consumer decision process

David J. Faulds, W. Glynn Mangold, P.S. Raju, Sarath Valsalan

Year of publication:	March-April 2018
Authors:	Faulds, David J. ; Mangold, W. Glynn ; Raju, P. S. ; Valsalan, Sarath
Published in:	Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 2, p. 323-338
Subject:	Connected shoppers \| Digital marketing \| Mobile marketing \| Consumer decision process \| Retail innovation \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Einzelhandel \| Retail trade \| Online-Marketing \| Internet marketing \| Mobile Marketing \| Mobilkommunikation \| Mobile communications \| Mobile Business \| Mobile business

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