The moderating and mediating role of corporate reputation in the link between service innovation and cross-buying intention
M. Sridhar and Ajay Mehta
| Year of publication: |
2018
|
|---|---|
| Authors: | Sridhar, M. ; Mehta, Ajay |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 21.2018, 2, p. 50-70
|
| Subject: | Service innovation | Corporate reputation | Cross-buying intention | Mediation | Interaction effect | Firmenimage | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-018-0044-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890023