The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Mohsen Behnam, Geoff Dickson, Vahid Delshab, Anna Gerke and Parvaneh Savari Nikou
| Year of publication: |
2023
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|---|---|
| Authors: | Behnam, Mohsen ; Dickson, Geoff ; Delshab, Vahid ; Gerke, Anna ; Savari Nikou, Parvaneh |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 606-622
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| Subject: | Fan co-creation | Fan engagement | Fan knowledge | Team identification | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Profisport | Professional sports | Sportmarketing | Sports marketing | Kundenbindung | Customer retention | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-09-2022-0175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381117