The moderating effect of restaurant type on hedonic versus utilitarian review evaluations
Sunyoung Hlee, Jimin Lee, Sung-Byung Yang, Chulmo Koo
| Year of publication: |
2019
|
|---|---|
| Authors: | Hlee, Sunyoung ; Lee, Jimin ; Yang, Sung-Byung ; Koo, Chulmo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 195-206
|
| Subject: | Online reviews | Restaurant type | Utilitarian and hedonic evaluations | Content richness | Source credibility | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Bewertung | Evaluation | Hedonischer Preisindex | Hedonic price index | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.06.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988520