The motivation effect of antecedent stimuli on the web shop : a conjoint analysis of the impact of antecedent stimuli at the point of online purchase
Asle Fagerstrøm
| Year of publication: |
2013
|
|---|---|
| Authors: | Fagerstrøm, Asle |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 151-172
|
| Subject: | Kaufmotiv | Consumer motivation | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Conjoint-Analyse | Conjoint analysis | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740375