The one-away effect : the pursuit of mere completion
Bowen Ruan, Evan Polman, Robin J. Tanner
| Year of publication: |
2024
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|---|---|
| Authors: | Ruan, Bowen ; Polman, Evan ; Tanner, Robin J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 5, p. 945-961
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| Subject: | mere completion | post-completion | anticipation | goal pursuit | loyalty programs | disengagement | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526248