The operational value of social media information
Ruomeng Cui, Santiago Gallino, Antonio Moreno, Dennis J. Zhang
| Year of publication: |
2018
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|---|---|
| Authors: | Cui, Ruomeng ; Gallino, Santiago ; Moreno, Antonio ; Zhang, Dennis J. |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 10, p. 1749-1769
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| Subject: | social media | sales forecast | machine learning | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model | Absatz | Sales |
Online Resource