The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications
| Year of publication: |
2007
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|---|---|
| Authors: | Niederhoffer, Kate ; Mooth, Rob ; Wiesenfeld, David ; Gordon, Jonathon |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 4, p. 420-426
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