The perception of discount sales promotions : a utilitarian and hedonic perspective

Teck Weng Jee

Year of publication:	2021
Authors:	Teck Weng Jee
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
Subject:	Discount \| Hedonic \| Price-quality perception \| Sales promotions \| Smart shopper self-perception \| Utilitarian \| Verkaufsförderung \| Sales promotion \| Utilitarismus \| Utilitarianism \| Konsumentenverhalten \| Consumer behaviour \| Hedonischer Preisindex \| Hedonic price index \| Wahrnehmung \| Perception \| Rabatt \| Rebate

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