The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce : the moderating role of time scarcity
Shuaikang Hao and Ling Huang
| Year of publication: |
2025
|
|---|---|
| Authors: | Hao, Shuaikang ; Huang, Ling |
| Subject: | Competitive arousal model | Impulsive buying | Live-streaming e-commerce | Quantity-based scarcity | Time scarcity | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2024-0269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211065