The PIMS project : vision, achievements,and scope of the data
Paul W. Farris with John U. Farley
| Year of publication: |
2009
|
|---|---|
| Authors: | Farris, Paul W. ; Farley, John U. |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 6-27
|
| Subject: | Marketingmanagement | Marketing management | Strategisches Geschäftsfeld | Strategic business unit | Statistische Daten | Statistical data | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Return on Investment | Return on investment | Marktforschung | Market research | Panel | Panel study | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927203