The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
| Year of publication: |
2005
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|---|---|
| Authors: | Irmak, Caglar ; Block, Lauren G. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 4, p. 406-409
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